5 Steps To A Winning Landing Page For Your Lead Generation Campaign

July 13, 2020

5 Steps To A Winning Landing Page For Your Lead Generation Campaign

Welcome to Learning with Connexion Solutions. Today we are going to be talking
about landing pages and the five steps you need to follow to create a high-performing
landing page.

Landing pages are essential for increasing conversion rates and lowering your cost-of-
acquisition.

Did you know landing pages are the most important page on your website? They
convey value, earn trust, and convert visitors into leads.

Marketers often struggle to understand landing page performance. If you are stuck, it
is necessary for you to have a clear picture of whether or not you are on the right
track. It is easy to feel stuck. To help you get back on track we created the five-step
checklist for a winning landing page.

Sending someone to your website is not ideal. Websites are distracting. Here are the
five elements you need to master for a winning landing page.

#1; Ad & Landing Page Match

Your ad must match your landing page, if you have an ad promoting one of your
products or services, the landing page must talk about that exact same product or
service. It is necessary for text, products, pictures and design to be the same as the ad.
If something is different, this can cause confusion and users may abandon your
website. 5 Steps To A Winning Landing Page For Your Lead Generation Campaign.

#2; Easy to understand offer

Your offer must be easy to understand. Want to get this service? Fill out the form and
click the button.5 Steps To A Winning Landing Page For Your Lead Generation Campaign.

#3; Simple Landing Page

5 Steps To A Winning Landing Page For Your Lead Generation Campaign. Make sure your landing page has no navigation. Navigation adds to confusion.
Landing pages must only offer users the option of completing the opt-in or purchase,
or abandoning the page.

#4; Easy Opt-in 

Make sure your opt-in form is easy to complete or can be auto-filled. Make the form
short and avoid complicated questions. Name, email and phone number is really all
you need. 5 Steps To A Winning Landing Page For Your Lead Generation Campaign

 #5; Add Social Proof 

Make sure that you add Social Proof & answer frequently asked questions right on
your landing page. Page visitors like to see social proof. Displaying reviews on your
page can boost conversion. Address concerns and answer questions right on the
page. 5 Steps To A Winning Landing Page For Your Lead Generation Campaign.

Following these five steps will drastically improve your landing page performance and
help you generate more leads for your business.

Download this Mini Master Class today! Get the five-step checklist to a winning
landing page.

If you need help creating high performing landing pages to improve your inbound-
marketing efforts, just request a consultation.

Landing pages are a small part of our Midas Method! Our very own four-pillar fully
managed Business Growth Solution for companies like yours!

If you need help growing your business and would like to learn more about THE
MIDAS METHOD and our 100% return-on-investment guarantee, just request a consultation.

We hope you enjoyed this Mini Master Class as much as we enjoyed creating it for you
and we look forward to seeing you again real soon.

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Celebrating 30 years of performance driven marketing service. Connexion Solutions is a branding, marketing, communications and website design agency. We specialize in marketing services for small and mid-sized companies in all industries to solve complex problems and beat the competition. Business is difficult; that’s why “We make growing your business easier”.
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Connexion Solutions LLC 
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Manchester, M2 3AE
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